From my perspective as a marketing strategist, the “A” in AI could stand for “awesome” instead of “artificial.” After all, you feed it data, present it with your problem or question, and there it is—a solution, neat as a pin. But therein lies the snag. While AI might offer a solution, it often lacks sizzle—that unexpected, exciting element only a human brain can add to the mix. It’s like expecting your Roomba to win Dancing With the Stars.
Sure, AI is useful and has its place, but it’s not about to sideline humans in marketing and creative work. The best marketing provokes, inspires and influences—things AI, for all its ones and zeros, can’t quite nail. The job done by AI might be technically spotless, but it lacks warmth, humor and that little hint of je ne sais quoi that makes it resonate.
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